Bonjour Apprentissage! How Gamification Made Duolingo the Mobile App of the Year

There’s no way, yet, to bottle that giddy and often life-altering excitement had from flinging birds at pigs or dashing through a jungle collecting rubies. Otherwise, the FDA would have a whole new branch of controlled substances to fluster over. It’s just an essential human weakness—our inert attraction to bright, shiny, moving objects that create accomplishment via repetitive, daily decompressions. That’s gamification for you. Apple’s 2013 App of the Year, Duoli...
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