Digital Marketing of Online Learning: Lessons Learned from the Obama Campaign
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In his bid for re-election, President Obama put into place a strategy that included data harvesting, micro-listening and other data science tools to expand its electoral base via broader messages while targeting very specific niche audiences with customized appeals.The Obama campaign pioneered or put into practice breakthrough digital marketing methodologies for creating customers for his political message.In the final analysis, the 2012 presidential campaign was won, in large part, by thoughtfu...
