Drucker is famous for declaring the foundation and central importance of thinking through "what our business is and what it should be."
Less famous is what Drucker declared must be done after the basic definition of the business and its purpose and mission—that is the big goals of the organization—have been decided.
He stated that these goal statements must be translated into objectives. "Otherwise," Drucker continued, "they remain insight, good intentions, and brilliant epigrams w...
