Low ROI on Moocs Challenges Marketers to Think Outside the Box
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Massive Open Online Courses (MOOCs) are one of the most talked about topics in online higher education. These courses have grown in prominence at colleges and universities throughout the world. But the courses' low return on investment—namely their ability to turn students accessing the content for free into paying students in the future—presents an interesting conundrum for marketers of online education. Beth Smith, director of marketing and communications for distance education pro...
