Creating a cohesive, but individualistic marketing strategy for two-dozen online degree granting institutions
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For decades, the University of Wisconsin System offered online courses through its 26 brick-and-mortar campuses — a combination of 4-year and 2-year colleges. In recent years, UW Extension helped join together the myriad of online degrees and certificates offered throughout the UW System. UW Extension didn't want to have a one-size-fits-all marketing approach, however, said Colleen Howes, market research director at UW Extension. Therefore, while resources are easier to find using the Exte...
