What Chinese Marketers Want to Know about Drucker

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William Cohen

China is a major trading partner with many countries and its marketing prowess continues to grow. I have been fortunate in that a number of my books on leadership and marketing have been translated into Chinese including both the traditional Chinese of Taiwan and the simplified or "people’s Chinese" of Beijing and Mainland China. My book, Drucker on Marketing was published in Beijing and my Chinese publisher surveyed a number of Chinese businessmen to provide questions for me to answer to...
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