Drucker's Billion Dollar Reality Test

William Cohen

Drucker discovered that all executives needed to understand and apply the correct principles of marketing research in HR, manufacturing, sales, management and virtually all business areas.Let’s say that you’re an HR manager and need to develop a radical new procedure to handle new and complex human resource procedures in our company. You can get it completely wrong even if your basic idea is right on target. Think that this can’t happen?IBM, then the leading manufacturer of cor...
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