Carmen Scheidel: Time Inc.’s Secret Social Weapon

For someone in corporate America, Carmen Scheidel isn’t the biggest fan of email. "I think it’s one of the most destructive forces out there," she tells me. Then she smiles. "That’s kind of dramatic." We’re all guilty of keeping an overeager eye on our inbox—or our Twitter and Facebook feeds. But too often it’s a diversion from our "real" work: our company projects and strategies. As a social media guru and VP of Learning and Development at Time Inc., Scheide...
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