Digital Marketing of Online Learning: Lessons Learned from the Obama Campaign

Brian McCray
Posted: 04/10/2013

In his bid for re-election, President Obama put into place a strategy that included data harvesting, micro-listening and other data science tools to expand its electoral base via broader messages while targeting very specific niche audiences with customized appeals. The Obama campaign pioneered or put into practice breakthrough digital

To continue viewing this content please fill out the form below and become an Corporate Learning Network member.
Or if you're already a Corporate Learning Network member, sign in below to download.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

Brian McCray
Posted: 04/10/2013

Join for Free


The L.A. Hotel Downtown, , United States
February 25 - 27, 2018
Ramada Singapore At Zhongshan Park, , Singapore
May 7 - 8, 2018