There's Riches in Online Learning Niches

Things We Wish Colleges & Universities Would Learn About Online Program Success




Market strategies are all based on segmentation and concentration of resources. Institutions of higher learning would be well-advised to read analyses by the highly respected Strategic Planning Institute (SPI). More specifically, SPI's extensive Profit Impact of Market Strategy (PIMS) database constantly shows that return on investment in clearly defined niche markets averages 27 percent, while the return in less differentiated markets averages of 11 percent. But even more can be learned from...
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