Sequencing Stories: Michael Margolis sees storytelling as the DNA source code for culture

Asking Michael Margolis, CEO of Get Storied, "so, what's your story?" is a little like asking a butcher "what's the best cut of a meat?"—at least insofar as it's the kind of question both are asked with a frequency bordering on absurdity. So I was surprised when I did ask Margolis, rather than spout a ready-made answer, he paused to think. He tilted his head down, off screen—we were chatting via Skype—the brown curls atop his head the only part that remained visible. A few dow...
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