Employing Digital Strategy to Maximum Advantage
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Modern technologies allow us—as marketers for online education—to reach wider audiences than ever before, but trying to maintain multiple online marketing channels can at times seem like a daunting task that requires significant time and money. However, by using the right tools and properly utilizing them, organizations can easily streamline their processes to yield higher returns without having to sacrifice substantial resources. This case study from San Diego State University’s College of Extended Studies details how online marketers deftly utilized new forms of technology to increase outreach in a methodical and measured way.
Attendees will learn:
- Insight on useful tools for improving and expanding marketing through SEO, social media, and online ads
- Framework for maintaining consistent branding and messaging across multiple online platforms
- Best practices for setting up and managing multiple unique online marketing campaigns
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We respect your privacy, by clicking ‘Watch On-Demand’ you agree to having your details passed onto the sponsors who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.
