Employing Digital Strategy to Maximum Advantage
Modern technologies allow us—as marketers for online education—to reach wider audiences than ever before, but trying to maintain multiple online marketing channels can at times seem like a daunting task that requires significant time and money. However, by using the right tools and properly utilizing them, organizations can easily streamline their processes to yield higher returns without having to sacrifice substantial resources. This case study from San Diego State University’s College of Extended Studies details how online marketers deftly utilized new forms of technology to increase outreach in a methodical and measured way.
Attendees will learn:
- Insight on useful tools for improving and expanding marketing through SEO, social media, and online ads
- Framework for maintaining consistent branding and messaging across multiple online platforms
- Best practices for setting up and managing multiple unique online marketing campaigns