Employing Digital Strategy to Maximum Advantage

This FREE webinar was recorded on:
Thursday, October 31, 2013
11:00 AM - 11:45 AM EDT
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Modern technologies allow us—as marketers for online education—to reach wider audiences than ever before, but trying to maintain multiple online marketing channels can at times seem like a daunting task that requires significant time and money. However, by using the right tools and properly utilizing them, organizations can easily streamline their processes to yield higher returns without having to sacrifice substantial resources. This case study from San Diego State University’s College of Extended Studies details how online marketers deftly utilized new forms of technology to increase outreach in a methodical and measured way.

Attendees will learn:

  • Insight on useful tools for improving and expanding marketing through SEO, social media, and online ads
  • Framework for maintaining consistent branding and messaging across multiple online platforms
  • Best practices for setting up and managing multiple unique online marketing campaigns


Matt Michels
Web Marketing Manager
SDSU, College of Extended Studies

For the past eight years Matt has worked extensively in web marketing and online media production. This work involved the development, production, and distribution of a wide range of web marketing channels. Matt is currently the technologies marketing specialist for the San Diego State University College of Extended Studies where he manage all domestic and international web marketing campaigns including online advertising, social media outreach, search engine optimization, and oversight of all internal marketing-related technologies that support the college’s marketing goals.