Are Your Students a Name or a Number? A Case Study in Creating Student Relationships through CRM
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For more than a decade, California University of Pennsylvania’s Global Online program has operated more than three dozen degree-granting programs. One of the biggest reasons for the success of Cal U’s Global Online programs is the institution's dedicated effort to service its number one customers: its students. The online program has utilized customer relationship management (CRM) software to curate personal relationships with our global student population. This virtual session details the case study of how Cal U Global Online developed a concrete method to engage in meaningful correspondence with prospective students, current students and alumni. Takeaways include:
- Creating engaging and meaningful correspondence with students throughout the student-life cycle
- Utilizing CRM software to maximize efforts
- Creating personal and meaningful relationships with students through successful CRM
- How to increase conversion rates through concentrated CRM campaigns
This webinar is one of a set of virtual sessions organized in conjunction with our upcoming event, Effective Marketing for Online Education, which will take place December 9-11 in San Diego, California. For more information about the conference, download the agenda below.
Ryan Barnhart is the Assistant Director of Marketing and Recruitment Coordination at California University of Pennsylvania’s Global Online programs. Ryan brings a hands-on, student-first approach to student affairs with a focus on customer relationship management in the educational environment. Ryan has been involved in the field of online higher education for more than a decade. With experience from the perspectives of student, instructor, and administrator, Ryan has a unique take on the world of online education and higher education administration. Ryan has taught online courses at the community and junior college level since 2008. He has also been instrumental in developing the virtual campus for the West Virginia Junior College network, in addition to teaching several courses for the online campus.