STUDENT RECRUITMENT& MARKETING ASIA | 24 AUGUST 2020 | SGT

Student Recruitment & Marketing Asia Virtual Summit is the only platform in Asia that gather student recruitment, admissions and marketing leaders from education sectors to explore proven case studies on CRM, digital marketing innovations, data analytic, ROI metrics and strategic partnerships to maximise your marketing dollars for successful student recruitment.

8:45 am - 9:00 am Welcome Remarks


·     Identifying the new value propositions and market opportunities for educators in the age of customer

·     Structuring a digital business strategy on transforming marketing & recruitment process

·     Investing in the right people, process and technology to maximise emerging opportunities 

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Martin Hookham-Simms

Head of International Office
University of Sussex

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Richard Follett

Associate Vice President
University of Sussex

9:30 am - 10:00 am Revolutionise the Student Recruitment Process with Integrated Admissions and CRM Platforms

•             Practical applications of integrated admissions and CRM platforms in student marketing campaign and relationship management

•             Commercialising smart customer-centric solutions in processing student recruitment and engagement

•             Addressing the need and importance for governance, security and scalability in technology adoption

10:00 am - 10:30 am Exploring Digital Marketing to Engage, Attract and Convert the Connected Customers

Daren Kang - Deputy Director- Nanyang Business School, Graduate Studies, Nanyang Technological University Singapore

·     Rules of engagement with a fully digital student marketing strategy

·     Shifting the focus from brand to customer-centricity through personalisation

·     Identifying and maximising recruitment opportunities

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Daren Kang

Deputy Director- Nanyang Business School, Graduate Studies
Nanyang Technological University Singapore

10:30 am - 10:45 am Networking Session

10:45 am - 11:00 am Break

Interactive Discussion Group : 2 Rotations @30 minutes each

Roundtable A

11:00 am - 12:30 pm Roundtable A: Build a School Brand to Increase Student Outreach

Explore how educator are broadening your reach with more innovative brand marketing approaches.

Roundtable B

11:00 am - 12:00 pm Roundtable B: Harness Intelligent Chatbots to Personalise Student Engagement

Explore how the Chatbot is customising interactions with your target audience with personalised message

Roundtable C

11:00 am - 12:00 pm Roundtable C: Increase Marketing ROI with Partnership with Worldwide Schools


Find out how the international schools and universities are increasing profitability through partnership

Roundtable D

11:00 am - 12:00 pm Roundtable D: Develop & Nurture Strong Networks with Recruitment Agents
Charlie Pybus - Head of International Student Recruitment, University of Bristol


Education marketers are constantly looking out for ways to develop and deepen a with agents for suitable recruitment process.

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Charlie Pybus

Head of International Student Recruitment
University of Bristol

12:00 pm - 12:05 pm End of Student Recruitment & Marketing Asia Virtual Summit 2020