Daren Kang has over 20 years of rich experience in strategic management, international business development, sales and marketing. At Nanyang Technological University, Singapore, he is leading the student recruitment and marketing functions for all graduate studies programmes at Nanyang Business School. Previously, he was the Vice President of PSB Academy in Singapore holding the global sales and marketing leadership role for recruiting international students to study in Singapore. Before PSB Academy, he was the based in India for 5 years heading the Raffles Education Corporation’s colleges as a Director. He was also in various other leadership roles with top companies like InterContinental Hotels Group as Regional Sales and Marketing Director (Asia Pacific), Abacus International as Regional Business Development Manager (Asia) and PSA Corporation Limited/Singapore Cruise Centre as Assistant Vice President.
· Rules of engagement with a fully digital student marketing strategy
· Shifting the focus from brand to customer-centricity through personalisation
· Identifying and maximising recruitment opportunities