Daren Kang

Deputy Director- Nanyang Business School, Graduate Studies Nanyang Technological University Singapore

Daren Kang has over 20 years of rich experience in strategic management, international business development, sales and marketing. At Nanyang Technological University, Singapore, he is leading the student recruitment and marketing functions for all graduate studies programmes at Nanyang Business School. Previously, he was the Vice President of PSB Academy in Singapore holding the global sales and marketing leadership role for recruiting international students to study in Singapore. Before PSB Academy, he was the based in India for 5 years heading the Raffles Education Corporation’s colleges as a Director. He was also in various other leadership roles with top companies like InterContinental Hotels Group as Regional Sales and Marketing Director (Asia Pacific), Abacus International as Regional Business Development Manager (Asia) and PSA Corporation Limited/Singapore Cruise Centre as Assistant Vice President.

DAY 1 | 27 Augusut 2020 | SGT

Thursday, August 27th, 2020

10:30 AM Exploring Digital Marketing to Engage, Attract and Convert the Connected Customers

·     Rules of engagement with a fully digital student marketing strategy

·     Shifting the focus from brand to customer-centricity through personalisation

·     Identifying and maximising recruitment opportunities

Check out the incredible speaker line-up to see who will be joining Daren.

Download The Latest Agenda