Sam Dorison

Most frontline employees still learn the hardest parts of their jobs on live calls with real customers. Traditional roleplay is difficult to schedule, inconsistent across teams, and rarely produces honest feedback. L&D leaders now have AI simulation tools that can change this, but most pilots stall before they prove impact or earn a place in the operating rhythm of the business. 

ReflexAI Cofounder and CEO Sam Dorison will share a playbook for taking AI simulation from pilot to proof to scale, drawn from Cortland's deployment in its Leasing Hub. Within 30 days, associates who practiced with AI simulation improved key live-call behaviors 64% and increased cross-sell attempts 4X. Sam will walk through the decisions behind those results and how L&D leaders can apply them in their own organizations. 

• Building executive and frontline buy-in before a pilot launches 
• Measuring impact with the same QA rubric used on live conversations 
• Scaling from one proven team to an enterprise rollout