Jeff Fissel

AI is accelerating a major shift in enterprise learning: from static courses to real-time, role-specific learning created at the moment of need. The leadership question isn’t “Can AI generate learning?”—it’s “Can we trust it enough to scale it?” In this session, we’ll introduce the move from experience designers to context architects: the leaders who ensure learning agents have the right instructions, knowledge, data, and guardrails to deliver consistent performance—without compliance, brand, or quality surprises. Through real life examples, we’ll show how intentional context turns AI from generic “slop” into measurable capability lift—and why this discipline will be foundational to ROI, adoption, and governance.

Leaders will be able to:

• Frame the business shift: why AI moves L&D from content production to performance enablement at the point of work.
• Spot the ROI lever: how “context” (not model choice or even prompting) is often the difference between pilots that stall and solutions that scale.
• Describe the operating model: what a Context Architect does and how L&D, HR, Legal, IT, and the business partner to deliver trusted outcomes.