David Huxley is the CEO, President, and Founder of Simitri Group International, partnering with global organizations to strengthen leadership, communication, collaboration, and commercial performance. With more than two decades working with executive teams across regions and industries, David has seen how unseen cultural factors influence trust, decision-making, and transformation, often determining whether strategy turns into real-world results. Prior to founding Simitri Group, David held senior roles at Oracle, Merisel and Unilever across global and Asia-Pacific markets, giving him a practical perspective on how organisations navigate complexity, change, and performance.
Every organisation is investing in skills, leadership development, and increasingly AI-enabled learning ecosystems. Yet whether these efforts translate into real behaviour change and performance depends on what is often invisible: culture.
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