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Mike Roberts
General Manager, CRO Chief of Staff The Trade Desk Inc.
I build and run enterprise sales organizations that hit their number.Over 20 years at Google, The Trade Desk, and Dentsu, I've led orgs from 9 to 1,700+ people, owned $2.9B in annual revenue, and have driven quota attainment for 92%+ of quarters. At Google I ran a 35- person Mid-Market sales org, and led the AMER AI Sales Innovation Center of Excellence that touched 1,000+ sellers. At The Trade Desk I serve as strategic partner to the CRO, overseeing GTM strategy, org design, and pipeline governance across 9 business units and 30 countries.My edge: I sit at the intersection of strategy and execution. I don't design sales frameworks and hand them off. I build the orgs, lead the teams to adopt the motions, and stay accountable for the revenue attainment number.
Sunday, November 8
11:10 AM Keynote Panel: Applying AI in Practical, Day-to-Day Sales Environments
Most conversations around AI stay fairly high level, while sales teams are still trying to figure out how to use it in ways that actually save time or improve execution. This interactive boardroom session focuses on practical applications already being tested across revenue organizations, from prompting strategies to workflow automation and coaching support. Sharing practical examples of teams implementing AI across sales workflows while managing adoption challenges and improving day-to-day execution. Expanding peer discussion around industry-specific use cases, lessons learned, and areas where organizations are still experimenting.
Applying AI tools to support prospecting, coaching, and seller productivity
Sharing prompting strategies currently being used within sales organizations
Navigating adoption and change management across teams
Exploring industry-specific AI applications through peer discussion
Check out the incredible speaker line-up to see who will be joining Mike.
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