Get a first look at what’s driving growth, alignment, and innovation in residential sales leadership.

At CRO Exchange Miami 2025, Dave Calloway, VP of Sales at FirstService Residential, will bring decades of insight into what it takes to build a high-performing sales team in a trust-driven, service-first industry.

In this exclusive interview, Dave shares his approach to scaling sales across geographic territories and verticals, integrating sales with operational leadership, and using technology and AI to streamline go-to-market strategies.

You’ll learn:

• How FirstService Residential is aligning sales with marketing, operations, and customer teams for a more consistent buyer experience
• Why talent development and succession planning are at the core of their sales strategy
• What today’s buyers expect—and how to meet them where they are
• How Dave views the evolving role of sales leaders in broader business outcomes

Don’t miss the opportunity to connect with Dave and other senior revenue executives at CRO Exchange Miami, November 16–18, 2025.

Where Revenue Really Stalls, According to Clarivate's Heather Anderton

Heather Anderton leads sales operations and enablement at Clarivate. She spends her days untangling the same problems most revenue leaders are quietly fighting: deals that stall in approvals, data that nobody trusts, and a tech stack that's grown faster than the team's ability to use it. Ahead of her appearance at CRO Exchange Miami, she shared where she's seeing the most friction and what she's doing about it. Get the full conversation below.

Where does revenue actually stall?

"It's a combination of process complexity, inconsistent data quality, and too many manual handoffs across systems and teams." As deals get more sophisticated, more stakeholders get pulled in, and momentum slows for sellers and customers alike. Heather points to the opportunity-to-close stage, where approvals, pricing exceptions, and contract negotiation create the most drag.

Why operational rigor is a hard sell

"Sellers understandably prioritize customer-facing activities, so administrative and operational rigor can sometimes be perceived as secondary unless teams clearly understand the value it creates." Standardized process and clean data are the foundation for accurate forecasting and territory planning. Getting sellers to see it that way is the real work.

The problem isn't the tools. It's the sprawl.

"Too much time is spent gathering information rather than acting on it." Sellers and managers often have to jump between systems just to get a full picture of pipeline health, forecasting, and performance. Heather's team is working toward one connected view instead of five disconnected ones.

Want her full take, word for word? Download the complete interview, including her thoughts on scaling process without scaling headcount.

See her take shape live in Miami.

Heather joins revenue leaders from Microsoft, Google, AT&T, and Intel for three days of strategic keynotes, private boardrooms, and peer-led problem solving.

Where Revenue Really Stalls, According to SAIC's Murtaza Ahmed

Murtaza Ahmed leads growth at SAIC, where friction rarely comes down to effort. It's the handoffs between strategy, business development, capture, and delivery, and the discipline it takes to walk away from a deal that isn't winnable. Ahead of his appearance at CRO Exchange Miami, he shared where he's focused and what he'd want to learn from his peers.

Download the full conversation.

Murtaza joins revenue leaders from Microsoft, Google, AT&T, and Intel for three days of strategic keynotes, private boardrooms, and peer-led problem solving at the CRO Exchange Miami.

Request your invitation and join sales and revenue leaders, compare notes, and discover new solutions.

Where Revenue Really Stalls, According to Ipsos's Lisa Gudding

Ahead of CRO Exchange Miami, we asked Lisa Gudding, Chief Growth Officer at Ipsos, how she's simplifying a large, complex organization for clients and where AI is actually moving the needle on growth.

Download the full conversation.

Lisa joins revenue leaders from Microsoft, Google, AT&T, and Intel for three days of strategic keynotes, private boardrooms, and peer-led problem solving. Request your invite to join them!