Lisa Gudding

Lisa Gudding

Chief Growth Officer ipsos
Lisa Gudding

As Chief Growth Officer at Ipsos, I focus on building client relationships, identifying emerging opportunities, and helping organizations make better decisions through research, analytics, and insights. Throughout my career, I've been most energized by bringing together people, ideas, and capabilities to solve complex business challenges and create meaningful growth.My experience spans business development, strategic leadership, client partnership, and market research across a wide range of industries. I enjoy working at the intersection of commercial strategy and human behavior—helping organizations understand not only what is happening, but why.I believe growth comes from curiosity, strong relationships, continuous learning, and a willingness to challenge conventional thinking. Whether I'm partnering with clients, mentoring teams, speaking at industry events, or building new connections across the insights community, my focus is on creating value and helping people succeed.

Tuesday, November 10

9:05 AM Keynote Panel: Scaling Growth Without Slowing the Team Down

Growth creates complexity faster than most teams expect. Layers get added, decisions take longer, and processes start to outweigh outcomes. What worked at one stage begins to drag at the next. Focus on how CROs scale without losing speed. 

  • Recognizing when structure to slow performance  

  • Keeping decision-making fast as teams grow  

  • Avoiding process bloat that doesn't drive results  

  • Maintaining urgency across larger, more distributed team 

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda