FULL THROTTLE GROWTH
NO SLOW QUARTERS. NO EXCUSES.
Real Leaders. Real Talk. Real Connections
Kristin Gowers
Vice President of Business Development Maximus
Monday, November 9
10:10 AM Boardroom B: AI Overinvestment vs Real ROI: What Is Actually Working
Organizations are rapidly increasing investment in AI, but ROI remains inconsistent and often unclear. While some use cases show promise, many implementations fail to connect into real workflows or measurable outcomes. This creates confusion around where to double down versus where to pull back. The discussion focuses on separating meaningful impact from hype-driven adoption.
- Where AI investment is failing to produce measurable ROI
- Why workflow integration is the biggest barrier to success
- Identifying AI use cases that actually improve GTM execution
- How leaders should evaluate AI investments more critically
Check out the incredible speaker line-up to see who will be joining Kristin.
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