Rockford Ranney

Rockford Ranney

SVP of US Core Payments Sales Global Payments Inc.
Rockford Ranney

I am a revenue leader focused on building and scaling high-performance sales organizations across payments, FinTech, and SaaS.Over the course of my career at Global Payments, I've progressed from frontline sales enablement into senior executive leadership, now overseeing national sales teams across inside sales, field sales, and financial institution partnerships. My focus has consistently been the same: drive sustainable revenue growth by building scalable systems, strong leaders, and aligned go-to-market strategies.I specialize in:• Scaling multi-channel sales organizations (inside, field, and partner ecosystems)• Driving predictable revenue growth through disciplined GTM execution• Building high-accountability cultures that consistently outperform targets• Aligning sales, marketing, and product to improve conversion, efficiency, and customer acquisition• Developing leaders and teams that sustain performance at scaleThroughout my career, I've led through multiple phases of growth—expansion, optimization, and transformation—while maintaining a strong focus on execution, people development, and long-term value creation.I believe the difference in great organizations comes down to clarity, consistency, and leadership at scale—and I'm passionate about building teams that deliver all three.My career has followed a consistent progression from frontline sales and enablement into executive leadership focused on building scalable revenue organizations, developing leaders, and driving sustained growth across multiple go-to-market channels.

Sunday, June 28

2:25 PM Capital-Efficient Growth, Scaling Without Expanding Headcount

Growth today is judged by efficiency, not just revenue. Boards and investors are watching revenue per rep, revenue per employee, and operating leverage as closely as top-line performance. The pressure is clear: increase output without automatically increasing headcount.

This session explores how CROs drive capital-efficient growth by improving productivity before hiring. We’ll examine how to benchmark and elevate revenue per rep, set automation thresholds ahead of hiring triggers, and structure teams for maximum leverage. Hardwire operating rhythms beyond individual leaders

  • Elevating revenue per rep as a strategic lever, not just a KPI
  • Establishing clear productivity benchmarks before approving headcount
  • Designing team structures that increase leverage instead of layering cost 

Check out the incredible speaker line-up to see who will be joining Rockford.

Download The Latest Agenda