Rockford Ranney

Rockford Ranney

SVP of US Core Payments Sales Global Payments Inc.
Rockford Ranney

I am a revenue leader focused on building and scaling high-performance sales organizations across payments, FinTech, and SaaS.Over the course of my career at Global Payments, I've progressed from frontline sales enablement into senior executive leadership, now overseeing national sales teams across inside sales, field sales, and financial institution partnerships. My focus has consistently been the same: drive sustainable revenue growth by building scalable systems, strong leaders, and aligned go-to-market strategies.I specialize in:• Scaling multi-channel sales organizations (inside, field, and partner ecosystems)• Driving predictable revenue growth through disciplined GTM execution• Building high-accountability cultures that consistently outperform targets• Aligning sales, marketing, and product to improve conversion, efficiency, and customer acquisition• Developing leaders and teams that sustain performance at scaleThroughout my career, I've led through multiple phases of growth—expansion, optimization, and transformation—while maintaining a strong focus on execution, people development, and long-term value creation.I believe the difference in great organizations comes down to clarity, consistency, and leadership at scale—and I'm passionate about building teams that deliver all three.My career has followed a consistent progression from frontline sales and enablement into executive leadership focused on building scalable revenue organizations, developing leaders, and driving sustained growth across multiple go-to-market channels.

Sunday, June 28

1:45 PM Rethinking the GTM Org: Building Revenue Teams for the AI-Native Era

Revenue leaders are facing a structural shift, not just a budget one. The old playbook of hiring more reps, layering in more managers, and scaling linearly is being challenged by a new reality where AI agents can handle many manual workflows, including prospecting, qualification, follow-ups, and personalized marketing at a scale no human team can match.

The question is no longer simply how to grow with fewer people, but how to design a revenue organization where humans and AI agents each do what they're best at.
This panel brings together leaders who've built high-performing revenue teams through analytical rigor, operational discipline, and structural innovation. We'll explore how leading CROs are redesigning team structures, redefining the role of the rep, and using AI to compound leverage rather than just reduce cost

  • Where AI fits in the modern GTM org chart and where humans still win
  • Redefining revenue per rep when AI handles top-of-funnel workflows
  • Designing team structures for compounding leverage, not just efficiency
  • The new productivity benchmarks for AI-native revenue teams 

Check out the incredible speaker line-up to see who will be joining Rockford.

Download The Latest Agenda