Cracking the Code:
Supercharge Productivity and High Performance
Supercharge Productivity and High Performance
Anurag Geol
Global Revenue Leader - Global Accounts, Roi Value Consulting & Growth Industrie Red Hat
Anurag Goel leads a combined global portfolio at Red Hat spanning Strategic Accounts, ROI Value Consulting, and Industries GTM, influencing $5B+ in revenue and overall company strategy. Over nearly 20 years, he has built four GTM organizations from zero at Red Hat, Salesforce, Adobe, and SAP, consistently turning complex technology such as AI into measurable, scalable revenue across geographies, industries, and C-suite relationships. His teams build the business cases that close nine-figure enterprise deals and the industry playbooks that open new markets. Anurag sits at the intersection of CXO strategy and field execution, a practitioner who has scaled both the art and the science of enterprise selling across some of the largest B2B software companies in the world.
Tuesday, June 30
9:05 AM The Compensation Reset: Incentivizing Behavior That Matches Strategy
Many compensation plans push short-term revenue at the cost of long-term account health. Misaligned incentives drive discounting, discourage teamwork, and undermine expansion.
Today’s revenue models need frameworks that reward profitable growth, cross-functional collaboration, and disciplined deal execution.
- Tie incentives to margin and retention goals
- Limit unintended consequences of SPIFF culture
- Balance individual and team rewards
- Adjust plans mid-year without hurting morale
Check out the incredible speaker line-up to see who will be joining Anurag.
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