Workshop - Making Your Case by Storytelling With Data

Workshop - Making Your Case by Storytelling With Data

Pitching your L&D projects to leadership and stakeholders is not easy. Analyzing the audience, defining your communication goals, sharpening the mes- sages and turning your data into a compelling story require a specific skill set and practice. Getting the message across is crucial for justifying the exis- tence of the L&D function in your organization. The new L&D professionals need to know how to show the impact and ROI they bring based on compelling storytelling of L&D data. In this workshop we will learn exactly how to do it with real case studies, scenarios and practice. We will cover these topics:


What is great storytelling - Techniques and examples

• Data Storytelling - How can data support our story and business case

• Data Collection - What types of learning data we can collect at our organization: first- and second-party types of data.

• Learning Data Analysis - What kind of learning data is important? How do we analyze and interpret learning data? How do we correlate every data point to the relevant business KPIs?

• Communicating your L&D story - How do we communicate our data analysis and our decision making to leadership by storytelling.


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