Your Free Sponsor ROI Scorecard

We built a free tool to help you measure what your event sponsorships are actually worth.

H2 is approaching and budget decisions are being made. Before you commit another dollar to event sponsorship, it's worth asking an honest question: are the events you're investing in putting you in front of the people who actually decide?

Too many L&D vendors walk away from big conferences with a stack of business cards and no real way to know if it was worth it. Badge scans aren't pipeline. Footfall isn't revenue. So we built the Sponsor ROI Scorecard — a free, no-fluff framework to help you audit your last event, benchmark it against what a CLO Exchange looks like, and score your own results. Use it to walk into your next sponsorship conversation with actual data.

What's inside:

• A conference waste audit — four honest questions about your last event
• An Exchange vs. conference benchmark across conversation depth, decision-maker access, and deal outcomes
• A results scorecard to measure your own sponsorship across conversation quality and pipeline impact

73% of our sponsors closed deals or secured pilot programs within 6 months. 1.8 deals per sponsor per event, on average. 360+ meaningful conversations across our events.

Download it free.