Siro records, transcribes, and analyzes face-to-face conversations. It's used to surface coaching moments, automate workflows, and gives teams insights into what their top performers do differently. Every conversation becomes a training moment. Siro flags what moved a deal forward — or stalled it — and coaches reps on what to do differently, using evidence from their actual conversations instead of generic advice. Reps can debrief hands-free between appointments or on the drive home, and roleplay tough objections against an AI buyer built from the real conversation. No manager needs to be in the room, so coaching scales to every rep, every time. Today, Siro has recorded tens of millions of in-person sales conversations across thousands of customers, including American Standard, Culligan Water, Jacuzzi, Beazer Homes, and Optimum. Configured to match your industry and your process, not the other way around.