New Consumer Insights on the Retail Customer Experience
Add bookmarkKnowing how consumers like to shop online and in-store reveals opportunities for retailers to turn electronic-savvy price shoppers into loyal customers. Download the results of a recent study that answers questions on what creates a positive, consistent omni-channel experience for buyers, including:
- What do shoppers love about their favorite retail store?
- Do they prefer to shop online over brick-and-mortar? Why?
- How do they rate multichannel shopping experiences?
- What type of shopper is more likely to engage in "showrooming"?