I build outbound machines that turn green-field markets into predictable revenue. At Meta Reality Labs I stood up a zero-to-one SDR org, hired the first cohort, and installed data-driven playbooks that now fuel pipeline for both SaaS and hardware with AI use cases. I spearhead the commercial Sales Development initiatives, overseeing both inbound and outbound sales teams. My role involves working cross-functionally with go-to-market (GTM) teams to generate and deliver high-quality leads and opportunities. I collaborate closely with sales and marketing to ensure leads are effectively qualified, routed, and tracked through our systems. By bridging the gap between lead generation and revenue-generating teams, I drive business growth, unlock new opportunities, and expand Meta's Reality Labs' market presence across target industries.
Qualification is a constant balancing act: over-qualifying drains momentum, while under-qualifying inflates the pipeline with low-probability deals. Striking the right balance ensures teams stay focused on opportunities that truly matter without losing speed or efficiency. Effective qualification sharpens pipeline health, accelerates deal cycles, and keeps revenue teams firing on all cylinders.
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