Natasha Collins

Natasha Collins

Vice President, Revenue Operations Deluxe
Natasha Collins

Natasha Collins serves as VP, Revenue Operations in the Office of the CEO at Deluxe. She and her team are responsible for enterprise-wide functions that fuel fast, efficient revenue growth including annual sales planning, revenue performance management, corporate events, brand management, sales technology strategy and administration, and sales learning and development. Natasha is a former consultant and Six Sigma Black Belt that went on to build and lead global sales and revenue operations functions for PayPal, Fiserv, and Bank of America Merchant Services over the past 15 years. She holds a BS in Management from the University of New Orleans and an MBA from the Fuqua School of Business at Duke University.

Sunday, April 19

11:50 AM The Future CRO: Architecting an Organization Built for Speed and Resilience

The CRO role is changing faster than any other executive position, driven by shifting markets, buyer expectations, and internal pressures. Data from leading revenue organizations shows that success hinges on how quickly teams adapt their org design, operating rhythms, and talent strategy. Yet many leaders struggle to simplify complexity without losing the agility required to respond to change. What if you could structure your revenue engine to stay both nimble and consistently high-performing?

  • Streamline structures to eliminate bottlenecks
  • Shift hiring toward adaptability and strategic thinking
  • Introduce rhythms that create predictability and tighter execution 

Check out the incredible speaker line-up to see who will be joining Natasha.

Download The Latest Agenda