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Josh Rucci
VP Sales, Americas Getty Images
Commercial leader with extensive experience leading and transforming global sales, marketing, and customer success teams. Drove double-digit revenue and profit growth at four companies; deep expertise in customer acquisition, Go-to-Market strategy, sales leadership, and strategic partnerships, especially those targeting Financial Services, Enterprise Tech, and Media industries. Passionate about serving quality audiences and communities with content, insights, and experiences. Operator and executive in mid-to-large private and public companies, growth advisor to several startup and emerging firms. Dual US-UK citizen who has led teams in five continents.
Monday, April 20
8:40 AM Rewriting the GTM Playbook for a Buyer Who Self-Educates
Buyers aren’t following a clean path anymore, they show up late, fully briefed, and ready to challenge anything that feels generic or unearned. The conversation digs into what it really takes to meet this new reality: sharper messaging, motions built for unpredictability, and talent that knows how to create trust in minutes, not meetings. The goal is to help leaders rethink how their teams show up when every moment of buyer attention is earned.
- Crafting messaging that breaks through with buyers who already know the landscape
- Building motions that flex with nonlinear, multi-stakeholder decision cycles
- Developing reps who can create credibility fast in high-skepticism environments
Check out the incredible speaker line-up to see who will be joining Josh.
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