John Genovese

Head of Sales - M&E East, Publishing AWS

I’ve spent 17+ years driving growth across enterprise technology, cloud modernization, and SaaS by combining my consulting foundation with operator-level GTM execution and a ""Working Backwards"" sales approach. Today, I lead Sales & Strategy at AWS for the world’s largest media holding companies, where I oversee revenue growth, P&L, and transformation programs across multi-brand portfolios. In both my consulting and private equity experience, I’ve partnered directly with CxOs to diagnose inefficiencies, pressure-test GTM strategies, and unlock hidden revenue through operational leverage. I now help CxOs at holding companies and digital media publishers align strategy, revenue, and product teams to build scalable growth systems. Bridging the worlds of technology and executive business leadership is a superpower that I've built my career around. I engage with technical teams while earning credibility with C-suite leaders, boards, and investors.