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Jeffrey Wright
Vice President, Sales Transformation Wolters Kluwer
Customer-obsessed and results-driven leader, with 20+ years of experience managing and growing efficient and effective B2B sales and marketing teams. Most recently, leading global teams at B2B SaaS brands SAI360 and Elastic Path, focused on accelerating new business growth by aligning sales and marketing processes, unifying customer/buyer data, managing digitally-enabled business development teams, and optimizing MarTech/SalesTech investments. Prior to that, I built a $15M ARR consulting and technology services practice from the ground up at MarketOne International, transforming it into a modern, integrated demand generation agency. As a consultant, I have had the privilege of working with some of the world's top B2B brands including Cisco Systems, Analog Devices, AT&T, PTC, Caterpillar, Lenovo, Hewlett Packard, Oracle, Intel, and SAP.
Sunday, April 19
5:10 PM Boardroom A: Creating a More Efficient Funnel Without Increasing Headcount
With budgets tightening and buying cycles growing more complex, leaders are being forced to extract more yield from the same funnel. The challenge isn’t effort, it’s focus. Leaders explore how to tighten qualification, reduce noise in early pipeline, and increase conversion with the they already have.
- Eliminate low-value activities that distract sellers from high-impact opportunities
- Refine early-stage qualification to prevent wasted effort on unlikely deals
- Align top-of-funnel activity with real buying signals
Check out the incredible speaker line-up to see who will be joining Jeffrey.
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