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Andrea Braj
VP, Sales Director imperva
A capable and inspiring leader of strategies, projects, people, and operations in Cyber Security, Payments, and Telco, Mr. Braj demonstrates proficiency in driving substantial revenue growth and delivering complex, high-value projects. Exceptional year-over-year increases in the tens of millions in sales for Banking and Telco accounts underscore expertise in driving revenue growth in a competitive industry and managing complex sales strategies. This remarkable boost in banking account sales highlights extraordinary talent in the competitive industry, while significant sales in Telco accounts emphasize the ability to handle intricate sales strategies. This unique blend of sales leadership, project management, capital management, and industry expertise consistently deliver outstanding results and sets ambitious targets for future success.
Monday, April 20
8:40 AM Rewriting the GTM Playbook for a Buyer Who Self-Educates
Buyers aren’t following a clean path anymore, they show up late, fully briefed, and ready to challenge anything that feels generic or unearned. The conversation digs into what it really takes to meet this new reality: sharper messaging, motions built for unpredictability, and talent that knows how to create trust in minutes, not meetings. The goal is to help leaders rethink how their teams show up when every moment of buyer attention is earned.
- Crafting messaging that breaks through with buyers who already know the landscape
- Building motions that flex with nonlinear, multi-stakeholder decision cycles
- Developing reps who can create credibility fast in high-skepticism environments
Check out the incredible speaker line-up to see who will be joining Andrea.
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