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Alexander Matyushenko

Alexander Matyushenko

VP of Global Sales Enablment Visa
Alexander Matyushenko

Monday, April 20

2:05 PM Navigating Organizational Tension: Aligning Sales, Marketing, and CS When Priorities Clash

Misalignment across the GTM engine is silently sabotaging revenue performance. Conflicting priorities, unclear ownership, and disconnected goals create friction that slows execution and undermines results. True alignment goes beyond glossy org charts,it’s about shared accountability, consistent processes, and measurable outcomes that actually stick across sales, marketing, and customer success.

    • Use cross-functional KPIs to unify behavior
    • Establish operating cadences that force collaboration
    • Remove ambiguity around handoffs and accountability  

    Check out the incredible speaker line-up to see who will be joining Alexander.

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