Get a first look at what’s driving predictable growth in today’s CFO-driven enterprise sales environment.

At CRO Exchange New York, Keith Louer, VP of Sales at Premier Inc, will bring frontline insight into how large organizations are buying, why traditional pipeline metrics are failing leaders, and what it actually takes to win complex enterprise deals.

In this exclusive interview, Keith shares his perspective on navigating finance-led buying groups, sharpening ICP discipline, and building momentum inside longer sales cycles.

Key Insights:

• How enterprise buying has become more CFO-driven — and what that means for revenue leaders
• Why pipeline coverage is often misleading — and which metrics actually matter
• How to create a clean pain-to-ROI narrative that resonates with executive stakeholders
• What’s working right now to drive predictable growth in complex enterprise cycles

Don’t miss the opportunity to connect with Keith and other senior revenue leaders at CRO Exchange New York, April 19–21, 2026, at Hotel Indigo Williamsburg - Brooklyn.