Sam Dorison

Cortland's leasing conversations happen thousands of times a week and directly drive renewal and revenue outcomes. Training was inconsistent across communities, hard to scale, and had no mechanism to catch drift after the initial rollout. Working with ReflexAI, Cortland moved its Leasing Hub onto continuous, AI-powered practice and real-conversation evaluation. Within 30 days of rollout, live calls showed a 64% improvement across key behaviors and a 4X increase in cross-sell attempts. 

Joe Dell and ReflexAI co-founder Sam Dorison will unpack how Cortland built executive buy-in, scaled the pilot into an operating habit, and turned AI-driven insight into coaching leaders actually act on.

• Piloting AI-powered simulation and evaluation, then scaling it into daily practice

• Turning AI-generated conversation insight into coaching managers use every week

• Securing executive buy-in by tying AI adoption to measurable business outcomes, not just training completion