Dr. Marco Serrato

Competitive advantage increasingly belongs to organizations that can learn, unlearn, and adapt faster than the technology around them. For chief learning officers, that shift creates two jobs at once: building an AI-literate workforce and putting AI to work inside L&D and HR operations. This masterclass shows how to do both, and how to prove the value along the way.

Dr. Marco Serrato draws on Arizona State University's enterprise-wide adoption of AI, including its partnership with OpenAI, to walk participants through a practical framework that connects learning data to the business outcomes executives already track. Participants will assess their organization's AI and data readiness and map their programs to four L&D value drivers: driving growth, increasing efficiency, mitigating risk and building foundational skills. They will also see how descriptive, predictive and prescriptive analytics can move L&D from reporting activity to guiding investment decisions. The session closes with a roadmap for starting small, scaling what works and governing AI responsibly.

Participants will leave with:

• An AI-readiness checklist covering people, processes and technology

• A value-driver model that links L&D programs to leading and lagging business indicators

• Practical methods for using AI to measure and forecast L&D ROI