Joan Peterson

The question isn't whether to build a coaching culture. It's what you're building it to do.

Because a coaching culture isn’t the ultimate goal. Better business performance is.

The organizations getting the most from coaching aren't treating it as a standalone development initiative. They're using it to intentionally shape the leadership behaviors their strategy depends on.

This session will invite you to rethink coaching culture through a business lens. Using real examples, we will look at how coaching can support behavior change. Shifts like moving from command-and-control to empowerment, silos to collaboration, and unsustainable pressure to lasting performance.

You’ll leave with a focused set of questions to help move from insight to execution.

Learning objectives:

• Clarify how strategic priorities, leadership behavior, and coaching culture connect.
• Explore how coaching can drive organizational changes that matter to the business.
• Recognize opportunities where coaching can create value in your own organization.