marketing
Understanding and Negotiating What Your Customer Wants
April 14 by William CohenPeter Drucker often found sellers proudly introduced features as part of their product/service offering, Yet, when the customer failed to buy it, sellers thought them to be irrational. Was the custome...
Peter F. Drucker and the COVID-19 Crisis
April 02 by William CohenA virus killing our fellow citizens and hurting our economy causes obvious undesirable change, but it also forces opportunities like finding new products or new ways of distribution. Some will be game...
Four Entrepreneurship Strategies to Build Your Career
September 26 by William CohenDrucker had four basic strategies to build his own career that was different from other consultants–and used all four. These are not mutually exclusive, and you can use more than one at the same time.
What Chinese Marketers Want to Know about Drucker
March 19 by William CohenWhat's on the minds of Chinese businessmen in terms of Drucker? Find out from Bill Cohen here.