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How to Become an Effective Competitor in Online Learning: Marketing 101 for Colleges & Universities

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Learning products offered by colleges and universities will have to be differentiated. Many schools are experiencing near-instant success in the online learning market. For example, enrollment in Southern New Hampshire University’s online program more than doubled in the last two years, now hitting more than 16,700 students. The University of Maryland saw enrollment in its online programs increase 5 percent in the same time frame, to more than 97,000 students. E-Cornell and dozens more hi...
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