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New Consumer Insights on the Retail Customer Experience

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Knowing how consumers like to shop online and in-store reveals opportunities for retailers to turn electronic-savvy price shoppers into loyal customers. Download the results of a recent study that answers questions on what creates a positive, consistent omni-channel experience for buyers, including:

  • What do shoppers love about their favorite retail store?
  • Do they prefer to shop online over brick-and-mortar? Why?
  • How do they rate multichannel shopping experiences?
  • What type of shopper is more likely to engage in "showrooming"?

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