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Consider the following:1) “Global tertiary enrolment is projected to reach 332 million by 2030—an increase of 56%, or 120 million students, from 2015. Likewise, the number of internationally mobile students will reach 6.9 million by 2030—an increase of 51%, or 2.3 million stu ...

Education is ripe for disruption. With the world changing dramatically, and technological changes continuously reshaping our world in ways we could have only imagined, one of the industries that are most ripe for disruptive change is Higher Education. The OECD predicts that eight million stude ...

The demand for higher education continues to grow as universities and educational institutions compete globally to attract students – both locally and abroad. The OECD predicts that eight million students will study abroad by 2025. In Asia, enrolment in higher education has seen massive growth ov ...

Do you want to inject some energy back into your student recruitment strategy? Looking for some new ideas? As schools and universities adapt to an ultra competitive market and focus more time and effort on their marketing and recruitment efforts, we spoke to two higher education leaders to get th ...

The big change for marketing from an educational viewpoint lies in a shift in focus says Shawn Walker, Executive Director of Marketing and Communications at Charles Stuart University. In an ever-increasing competitive landscape, educational institutions are forced to analyse ...

In this article we explore how educational institutions can augment the agent model with digital marketing. Why it’s necessary for schools and universities to have a handle and more control over their messaging and content even when using agents. And how ultimately that will help the agents do th ...

Case Study: Integrated Marketing Campaigns – Measuring ROI Great marketing campaigns will be delivered via a number of different channels from digital to direct mail. How can you ensure amazing outcomes at the same time as best value for money and comprehensive reporting? This sessi ...

Leveraging Data to Drive Effective, Efficient Recruitment Marketing• How do you utilise data in making informed marketing decisions• How to resource your team to be ready for data-driven marketing• People and marketing technology• Data-driven marketing framework ...

Opening Keynote: What Are Students Looking for Nowadays Rank and brand are still important, but more and more students are asking what the ROI is of the investment. How does higher education help to justify the ROI? How to compete with young entrepreneur universities who focus