Dean Brenner

Dean Brenner

CEO & Co-Founder The Latimer Group
Dean Brenner

Sunday, June 7

4:40 PM Masterclass: Top Down & Bottom Up: Building a Persuasive Organization for Competitive Advantage

In this session, Dean Brenner, CEO and Co-Founder of The Latimer Group, discusses the duality of a top-down/bottom-up approach to installing persuasive communication skills throughout an entire organization. The discussion will be framed against the backdrop of today's noisy, distracted world, where effective communication is a source of legitimate competitive advantage. As organizations work to maximize ROI, leadership is responsible for modeling behavior, setting clear expectations, and redesigning workflows… including how to leverage artificial intelligence for better communication. At the same time, the workforce is responsible for learning the necessary skills and processes to communicate consistently and effectively. Dean will discuss The Latimer Group's proprietary approach to creating a truly persuasive organization, and how it impacts information flow and business decision-making for teams and organizations of all sizes. 

Objectives:  

  • Understand the shared responsibility between leadership and employees in driving communication transformation.
  • Learn key elements of how to execute an effective top-down approach and motivate bottom-up effort.
  • Learn the benefits of organizational alignment, efficiency, and collaboration through clear and persuasive communication. 

Check out the incredible speaker line-up to see who will be joining Dean.

Download The Latest Agenda