Dr. Laurie

Dr. Laurie Bassi

Dr. Laurie Bassi is the CEO and a co-founder of McBassi & Company.  She is also Chair of the Board at Bassi Investments, Inc.

Dr. Bassi is one of the world’s leading authorities on the emerging “decision-science” of human capital management—the processes and practices within an organization that align the management and development of employees with its business results.  She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.

She has overseen the development of the McBassi People Index®, a powerful tool for pinpointing and improving the unique people-related drivers of an organization’s business results.

Prior to launching McBassi & Company, Dr. Bassi served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).  While at ASTD, she created internationally recognized standards for measuring and valuing firms' investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.  The early years of Dr. Bassi's career were spent as a tenured professor of economics and public policy at Georgetown University.

Dr. Bassi has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.

12 results
of 2
Learn the concepts, methods, even “tricks-or-the-trade” that make virtual training a powerful tool to increase employee engagement and retention....Full Article »
Frontline employees drive our business – they service our customers, sell our products, and create our brand. Delivering learning and development to frontline employees is crucial and often difficult to get right. In this session, you will learn how two innovative learning and development leaders have created dynamic, yet practical,...Full Article »
Learn how tapping into the new world of social media and a host of related learning technologies can add value to your organization....Full Article »
Modern technologies allow us—as marketers for online education—to reach wider audiences than ever before, but trying to maintain multiple online marketing channels can at times seem like a daunting task that requires significant time and money....Full Article »
Learn how to improve your blended learning initiatives to get maximum training results! Now…you can successfully develop and maintain an integrated training strategy that delivers on promises about learning and performance. And, you’ll learn to do it easily & easily with a tested approach that has enabled thousands of people increase their...Full Article »
This virtual session details the case study of how California University of Pennsylvania's Global Online program developed a concrete method to engage in meaningful correspondence with prospective students, current students and alumni....Full Article »
When your role is to create top-notch educational experiences that will improve your company’s business capabilities, the last thing on the checklist is “marketing,” right? It’s time to change the way you define and approach the branding of your development programs. Learn from the case study of Spectrum Health University....Full Article »
Baxter Healthcare blended performance technology tools with the strategic needs of the organization to create what it calls "Ledge Walking Technology." This webinar focuses on the practical application of LWT and provides tools for learning and development professionals to identify, select, communicate, implement and measure both...Full Article »
In an effort to match the needs of our business with the career aspirations of our talent, Bloomberg LP launched a formal career development initiative in 2011. An integrated global framework that leverages training and development, technology, event planning, communication & marketing, and data analytics was put in place to maximize the...Full Article »
Statistics suggest most employees fail to see the connection between their work and corporate strategy. Much of the success of organizations today is derived from intangible assets—including the skills and knowledge of employees. But if your employees don’t fully understand your corporate goals that success could be in jeopardy. In this hands-on...Full Article »
12 results
of 2