SNHU Online finds success marketing with offline efforts, new take on ‘social’ media
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In the increasingly crowded space of online education, Southern New Hampshire University found its success was rooted in curating its story, which, in essence, is the story of its students. This led the university to embark on a nationwide bus tour where faculty, advisors, and professors met with some of SNHU’s 30,000 online students. The stories of the students SNHU met along the way are being used in marketing efforts online and on television. SNHU also encourages students to share the...
