Google’s "Zero Moment of Truth" changes online marketing at Northeastern

Jeff Cattel
Posted: 11/26/2013

The landscape of online degrees is becoming busier, and it’s increasingly more difficult to stand out from the pack. There’s also the reality that prospective students often will select an online degree program without contacting the admission’s office or visiting the campus. They just submit an application. This process

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Jeff Cattel
Posted: 11/26/2013

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